Infographics: the communication of the future, in your hands

Imagine that you find yourself surfing the web and you come across illustrative, organized content that immediately captures your attention. It’s so wonderful that you get the urge to share it with everyone around you. What is it that you are looking at? It could be a funny cat gif, but it’s more likely to be the other stars of social media: an infographic. Do you want to know more about these stars and learn how to create such amazing content? Let’s go!

WHAT IS AN INFOGRAPHIC?

An infographic is an easy way to graphically represent data and content which strengthens efficient visual communication.

It allows us to display both iconic and textual content, favoring visual storytelling. where the symbols complement the words, therefore maximizing the assimilation of the concepts. This makes them the best support for revealing information on a graphic level, since they make our content more easily understandable, and everyone loves them!

Infographics are also a magnificent support for ordering and classifying. In this way, they are useful for numbering, creating lists, rankings, or processes like in this example of a horizontal infographic

WHY SHOULD WE USE INFOGRAPHICS?

Using infographics to communicate is always a good choice, especially since it comes with many benefits:

Create experiences

We are living in a time that’s a boom of information, and if it isn’t filtered properly, it can be overwhelming. Infographics are the perfect way to communicate effectively and efficiently. They allow us to show relevant information in a way that is attractive, concise, and that captures the attention of those who see it, thereby increasing their curiosity towards the content, making them part of the communication. 

In fact, due to how attracted users are towards infographics, everyday there are more brands and businesses including them within their content strategy.

Increase comprehension

Due to the information overload that we are facing on a daily basis, we as humans are changing the way we consume content.  We have a tendency to skim, as opposed to reading in detail. 

This is reinforced by the fact that 90% of the data that our brains transmit is visual information, being able to process images 60,000 times faster than textual content. 

In that way, our capacity to assimilate visual content is superior to our capacity to grasp long texts or complex numerical data. 

Infographics can satisfy this reality by showing information in a visual and graphic way, achieving communication that is both emotional and memorable. 

In fact, they can be the perfect complement to other content. That way, you can create infographics for presentations that summarize the content presented.

Facilitate diffusion

In recent years, the searches for infographics in the most common search engines have increased by 800%, and really, who doesn’t like to consume complex information in less time and in a way that is visually appealing?

In fact, their visual and attractive format converts infographics into the stars of social media. They are shared up to 3x more than any other visual content.

Your audience will love your creation and will want to share it with the rest of the world. 

WHEN TO USE INFOGRAPHICS?

Infographics are perfect for when you come across complex information that you want to communicate in a visual and enjoyable way, in any professional industry. 

If you form part of a business

Infographics with interactivity and animation are the key to reaching your goals and objectives.  You can make use of them, for example:
· To show sales data or results in a visual and concise way.
· Share the history of your business.
· Explain the value of your products clearly and ensure the continued sharing of your product long after it has been published.

If you are an editor or you work in the media sector

Infographics are your ally, they will help you:
· To explain complex concepts or current news.
· To convert specialized data (economic, scientific, political statistics, …) into visual creations that your audience will want to share.
· Reach a greater number of views thanks to how easy they are to share on social media.

If you are in the world of learning

An infographic is perfect for you. You can apply them in multiple situations, such as when you want to:
· Introduce a theme and give it context
· Generate a study guide.
· and even, if the student creates it, it’s a great way to show their knowledge acquisition.

 

WHERE TO USE INFOGRAPHICS

The variety of types and formats for infographics: vertical, horizontal, square, … make them easy to effectively share and publish in many places. 

On top of that, by using Genially, the content can be viewed on any device, be it mobile, tablet, or computer. Let’s see some places you can share these amazing infographics online

  Communicate creatively on your blog

Unleash creativity and communication on your blog by enriching it with infographics that your audience will love to see and that will help you reach new followers. 

Transmit exciting news

An infographic is the perfect complement for a news article of any type or for marketing and communications agencies. You can illustrate the content of an article by showing the information in a fast and concise way. 

Flood social media with awesomeness

Social media is the natural habitat for infographics. You can publish and see them on any of them.

AWESOME INFOGRAPHICS

If you have convinced yourself that infographics are for you, the time has come to create them. Si ya te has convencido de que las infografías son para ti, llega el momento de crearlas. With Genially, it’s easy to create amazing infographics online, with an attractive structure, that show all your content in a way that’s easily understandable and captivating for your audience.

Genially offers more than 300 infographic templates to choose from, divided between two categories: horizontal and vertical infographics.  When should we use each one? We will give you some clues to help you make a decision. 

The Horizontal infographic category has more than 220 templates that summarize information, show timeline processes, create diagrams, lists, or maps. All in a visual and efficient way, in a landscape layout. 

If you head over to the Vertical infographic category, you’ll find more than 90 templates ideal for showing data or complex content in a visual and easy way. The vertical format is awesome for sharing the creation on social media and displaying it on mobile devices. Create informative content, timelines and processes, or lists. 

Finally, you can always search for a template that fits the content you want to show. To do this, search for a keyword in the search bar found at the top of the template dashboard.

CREATING AN INTERACTIVE INFOGRAPHIC

Let’s look at the five steps we have to take to show content in a way that is understandable and captivating for your audience: 

Adapt the tone and the message, keeping your objective in mind. 

Consider your target audience, analyzing their characteristics and typology: general public, youth, experts, age range, interests, … Opt for using terms that are easy for your audience, and that will convert your creation into a useful and legible document. This is going to help you plan your objectives and make sure that your infographic effectively meets them. 

If you don’t know how to do this, you can put yourself in the shoes of your audience by creating an empathy map like this one, whose template you can find in Genially. You’ll definitely see everything more clearly.

Choose your media and collect the information.

Find or elaborate the texts, graphics, illustrations, or content that you want to include on your infographic. A good infographic should be understandable without needing to read text. That is to say, the text should complement our ideas, but shouldn’t be the main point of focus. The templates and resources available to you on Genially will be a great help to you when it comes to creating your infographic, reducing the time it takes as well as optimizing the results. 

Structure the content.

Since they contain so much information, it’s important that infographics are clearly structured. They will have 3 different areas:

  1. An introduction with a title and a short paragraph.
  2. The body, which will be where the densest part of the information will be found. Here is where the visual part is most relevant. 
  3. Finally, the closing or conclusion, which will also act as a summary, or a call to action for your audience, or showing a key point from the infographic in a simplified way.

To make the task of structuring easier, we recommend that you use one of the infographic templates. In Genially you have more than 300 templates for creating infographics. Dive into the sea of ready-to-use creations and ensure successful communication.

Organize the information hierarchically.

One of the keys to making your infographic easily digestible is by correctly organizing the information hierarchically. For this, the interactivity together with the animation will be our allies. 

Interactivity helps our information to be more engaging as well as more easily understandable and digestible.

Animation strengthens this hierarchy of content while also directing our attention. This helps improve memorization and therefore how our content will be remembered, whether it’s a lesson, a product we want to sell, or a news story that we want to share with our audience. 

Genially is full of both, so without a doubt it is your tool if you are looking to create amazing infographics. 

Show the world your creation.

When you have everything ready, it’s time to send your creation into space. If you utilize the right formats and tools, it’ll be easy for you to reach your goals. 

With Genially, you can share directly online, without needing to download anything, with a unique link that you can use to share on whatever digital platform as well as embed wherever you need.

INFOGRAPHIC EXAMPLES

Here you can find some examples of infographics created with Genially. We are sure they will inspire you to create your own creative infographics

Let’s begin with a carnival-themed infographic that we shared on our Twitter. Check out how great it looks on this social network. It maintains the interactivity as well as the animation:

 

Here you have a vertical infographic template, perfect for startups:

 

Enjoy this list in the form of a horizontal infographic: 

 

Finally, here you have the creation that we made live during our webinar on infographics.

If you want to see it, you can do so here and on our Youtube channel. We do webinars periodically, so remember to subscribe to enjoy them live and keep up with all the new videos.

We hope that you have enjoyed this post in which we have seen how to create amazing interactive infographics. With an attractive structure, our content will be understandable and so loved by our audience that they will want to share them with the world

If you have any questions or suggestions, don’t hesitate to get in touch with us through social media or by commenting on this post

Greetings from the whole team at Genially. Until next time!

Margarita González del Hierro
Margarita González del Hierro
Biologist, Designer, Maker and Teacher. Specialized in Scientific Communication. I combine my passions working as Head of Training at Genially. If you don't like something, go and improve it!


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